NFL Quarterback Kyler Murray Seeks to Trademark Catchphrases, “Hail Murray” and “Murray Magic”

As reported by ESPN, Arizona Cardinals quarterback, Kyler Murray, has filed a pair of trademark applications. Both applications are currently “awaiting examination” by the United States Patent and Trademark Office (USPTO).
The first application, filed by K1 Promotions, LLC, seeks to trademark the phrase, "Hail Murray", a nod to the athlete’s 43-yard Hail Mary touchdown pass to defeat the Bills. The “Hail Murray” play-on-words amused the 23 year-old, who called it a “cool coincidence”. Murray’s team has also filed paperwork to trademark "Murray Magic", a phrase exclaimed by CBS announcer, Ian Eagle, following the incredible game-winning touchdown.
According to the Arizona Republic, Murray intends to use the trademarks for future apparel purposes, specifically, hats, visors, caps, shirts, and other types of clothing. The application also notes the phrases will be used on a website “featuring information relating to the sport of football and information about appearances, accomplishments, exploits and biography of a professional football player".
If the USPTO registers Murray’s trademarks, he will join the likes of current and former NFL players, Tim Tebow, Aaron Rodgers and Marshawn Lynch, all of whom have registered their names, catchphrases and other business ventures.
Author: Maddie Warren
Authors
Expertise
Insights
-
Litigation and Dispute Resolution
Changes to Trademark Proceedings Coming into Effect April 1, 2025
Amendments to the Trademarks Regulations will take effect on April 1, 2025. These changes are part of broader updates to the Trademarks Act, introduced through the Budget Implementation Act, 2018, No… -
Intellectual Property Litigation
Heineken Battles Over "La Tropical" Branding
Heineken’s Lagunitas Brewery has reportedly advanced its trademark and copyright claims over its "La Tropical" beer in a legal battle involving Cuban-origin brands. As reported by Bloomberg, the… -
Intellectual Property Litigation
Super Loss for Marvel and DC? "Super Hero" Trademark Enters the Public Domain
Marvel and DC have reportedly lost their long-held trademarks for “Super Hero”. For decades, the two comic giants jointly owned the trademark, with DC using it for its DC Super Hero Cafe and… -
Litigation and Dispute Resolution
Is Your Trademark at Risk? Understanding the TMOB’s New Pilot Project
In January 2025, the Trademarks Opposition Board (TMOB) is launching a pilot project in which the Registrar of Trademarks will issue 50–100 section 45 notices per month for randomly selected trademark… -
Intellectual Property Litigation
Rise of Trademark Phishing Scams
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by… -
Intellectual Property Litigation
The Return of the Honda Element?
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…