French soccer star, Kylian Mbappé, has sought trademark protection over a logo depicting his iconic goal celebration.
The logo is a black and white image of Mbappé standing with his hands tucked into his armpits. It is reported that he also applied to protect his surname, initials and popular quotes.
Mbappé has filed numerous registrations to date, covering a range of products, including clothing, shoes, video games, toys, cosmetics, and even toothpaste. These applications have the potential to make Mbappé one of the most trademark-protected soccer players.
If the application is approved, retailers hoping to sell items with Mbappé’s logo donning the celebratory pose will now have to pay their dues or face the risk of trademark infringement.
With the French star’s move to Real Madrid, it will be interesting to see how much more his brand can grow.
Marvel and DC have reportedly lost their long-held trademarks for “Super Hero”. For decades, the two comic giants jointly owned the trademark, with DC using it for its DC Super Hero Cafe and…
In January 2025, the Trademarks Opposition Board (TMOB) is launching a pilot project in which the Registrar of Trademarks will issue 50–100 section 45 notices per month for randomly selected trademark…
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by…
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…
Kory McDonald, the creator of “Worldle”, a geography-themed game, is advocating on behalf of all games ending in “-le”. Worldle shows a series of Google Street view images from which players…
Steve King, the former Iowa Republican Congressman, has reportedly lost his appeal attempting to overturn a copyright verdict for using the “Success Kid” meme in his 2020 campaign. The “Success…
