These distinctive features are marks of the former Honda Element, which was discontinued in 2011. However, the boxy design was one of the primary reasons the original vehicle was discontinued – it did not appeal to car owners who were used to curvy designs at the time. Recent shifts in consumer desires, with an increasing number of boxy SUVs being launched by several automakers, could explain Honda's willingness to explore bringing the Element back to the market.
While the filing of these patent applications does not necessarily imply that the Honda Element is coming back, it does suggest a similarly-styled vehicle could be in the works.
Authors: Kasia Donovan and Adam Dickinson, 2024/2025 Articling Student-At-Law
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by…
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…
Kory McDonald, the creator of “Worldle”, a geography-themed game, is advocating on behalf of all games ending in “-le”. Worldle shows a series of Google Street view images from which players…
Steve King, the former Iowa Republican Congressman, has reportedly lost his appeal attempting to overturn a copyright verdict for using the “Success Kid” meme in his 2020 campaign. The “Success…
Alaska Airlines (“Alaska”) recently lost an appeal over a trademark licensing agreement at the Court of Appeal in London, in a decision favoring Virgin Group. Alaska was ordered to pay approximately…
A federal judge in California reportedly dismissed a lawsuit for breach-of-contract and tort claims brought by Elon Musk’s X, formerly known as Twitter, against Bright Data, in a case involving data…
