
Allstate has reportedly filed a patent application for technology that would allow a telematics-based driving assessment in real time. While Allstate has aimed this technology at insurers to allow them to better evaluate the risk associated with a customer (or potential customer), it has also noted in the application that this information may be of interest to a broader set of organizations who wish to predict someone’s behaviour.
Aspects of the patent “provide effective, efficient, scalable, and convenient technical solutions that address and overcome the technical problems associated with driving assessment systems”. Allstate’s solution uses an onboard computer which collects data from sensors within the vehicle, which then sends this data to a secondary device. The secondary device then analyzes the data to create a “behaviour score” for each driving session. Types of data used by the system to generate the behaviour score include speed (including whether the vehicle has driven over the speed limit and for how long), vehicle location, and the number of times the vehicle had to brake over a particular trip. Allstate notes that the behaviour score can be used to “categorize the driver based on the likelihood of being involved in an accident and determine and/or identify an insurance policy”.
Allstate may aim to implement this system in its two usage-based insurance programs, Drivewise and Milewise, which “allow customers to share their driving information and deliver personalized feedback that gives them more control over their auto insurance costs and encourages safe driving”.
This patent application also furthers Allstate’s goals for more data driven insurance ratings, as exemplified by its subsidiary Arity, an analytics company that is developing a rating services organization. The company has reportedly stated that, between its own data and that purchased from outside the company, “we’re pulling data on a 100 million cars per day right now”.
Authors: Mark Leonard and Emily Groper, 2022 Summer Student-at-law
Authors
Expertise
Insights
-
Litigation and Dispute Resolution
Changes to Trademark Proceedings Coming into Effect April 1, 2025
Amendments to the Trademarks Regulations will take effect on April 1, 2025. These changes are part of broader updates to the Trademarks Act, introduced through the Budget Implementation Act, 2018, No… -
Intellectual Property Litigation
Heineken Battles Over "La Tropical" Branding
Heineken’s Lagunitas Brewery has reportedly advanced its trademark and copyright claims over its "La Tropical" beer in a legal battle involving Cuban-origin brands. As reported by Bloomberg, the… -
Intellectual Property Litigation
Super Loss for Marvel and DC? "Super Hero" Trademark Enters the Public Domain
Marvel and DC have reportedly lost their long-held trademarks for “Super Hero”. For decades, the two comic giants jointly owned the trademark, with DC using it for its DC Super Hero Cafe and… -
Litigation and Dispute Resolution
Is Your Trademark at Risk? Understanding the TMOB’s New Pilot Project
In January 2025, the Trademarks Opposition Board (TMOB) is launching a pilot project in which the Registrar of Trademarks will issue 50–100 section 45 notices per month for randomly selected trademark… -
Intellectual Property Litigation
Rise of Trademark Phishing Scams
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by… -
Intellectual Property Litigation
The Return of the Honda Element?
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…